Why Women

From Seneca Falls to Seneca Point Global   

As exemplified by the landmark events of the mid 1800’s in Seneca Falls, a small town in upstate New York, forward-looking individuals have long sought to secure women’s equal participation in society. Now we are at an inflection point - economic research and experience across sectors demonstrates that investing in strategies to advance women and girls is one of the most effective catalysts for global development and economic growth the world has ever seen.

"Gender equality is smart economics."

                                          – The World Bank

Women are fast emerging as a dominant engine of economic growth and progress – in the US influencing nearly 75% of purchasing decisions, 65% globally amounting to over $20 trillion of consumer spending. And women’s economic and social power is growing even faster in the developing world, where women are redefining markets and fueling progress. Furthermore, the research shows that investing in strategies to advance women and girls yields a double dividend as women are more likely than men to put their income back into their families and communities, driving illiteracy and mortality rates down and GDP up. As a result, no enterprise seeking to contribute to global progress or compete for global growth can afford to ignore this fast emerging force.

Research and Reports


The Power of Parity: How Advancing Women's Equality Can Add $12 Trillion to Global Growth
2015, McKinsey Global Institute
Focuses on the economic implications of lack of parity between men and women, and finds that if all countries match the rate of improvement of the fastest-improving country in their region, they could add as much as $12 trillion, or 11 percent, in annual 2025 GDP.
Click here for the report


The 2015 State of Women-Owned Businesses Report
2015, American Express OPEN
This publication marks the fifth annual investigation into the state of women-owned businesses in the United States. It provides stakeholders in the women’s enterprise development community with information and intelligence that can inform their efforts.
Click here for the report


Where will you find your next leader?
2015, EY and espnW
Analyzes how sports prepares women for leadership and boosts their career opportunities and earning power. The report also highlights the "virtuous cycle" that results from female athletes winning medals in the Olympics, and provides four key steps that both business and political leaders can take to support the role of sport in advancing more female leaders globally.
Click here for the report

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